It probably goes without saying that social media is here to stay. In fact, rather than levelling out at a plato, it seems to be going from strength to strength, with many different platforms and sites appearing all the time, making it more and more a part of our everyday lives.
The pandemic the world has seen over the past couple of years has only added to its popularity. With people not only having more time on their hands due to being at home, but also because it offers a way to connect with other people at a time of increased isolation and loneliness.
In 2020 alone, a whopping 1.3 million people joined social media sites on a daily basis on average, meaning that by the start of last year, an incredible 4.2 BILLION people were using social media.
With so many options available in terms of social media platforms, it can be tricky to know which one to decide to use, especially if you’re trying to build a business or create a career as an influencer. Each platform may have its similarities, but also have unique methods of marketing themselves. With the old favourites such as Facebook, Twitter and Instagram, there are also some fairly newer additions to the market such as TikTok, Bebo and Clubhouse. The sheer number of options is enough to make anyone confused as to which to choose. It all depends on what you’re trying to achieve.
In this article, we will focus on two of the biggest social media platforms, Instagram and TikTok.
TikTok is famed for its ability to share short-form videos, most of which have funny, comedic themes.
Whilst this platform began solely for sharing funny videos, or getting involved with viral trends such as dance routines or lip-syncs, it quickly changed into a major platform for super famous social media influencers. So many influencers all rose to fame on TikTok, creating a career for themselves solely via this app, careers of reach are growing in success on a daily basis.
On TikTok, and similarly to other apps, users have the capability of liking, commenting and sharing. However, you are unable to repost or save content. It’s a simple concept, but one that works, as is evident from the sheer popularity of the app. As it stands, TikTok has around 690 million monthly users around the world. Wow.
TikTok saw a huge increase in popularity in 2020 as Covid hit the world, with people spending their time joining in on the dance challenges and discovering what TikTok has to offer. It’s because of this, perhaps, that TikTok has been one of the main dominators of social media ever since.
Due to TikTok being known for how its videos have a tendency to go viral, it makes for a potentially very impactful base for a budding influencer.
Even something as simple as creating a challenge could be enough to get yourself involved with a TikTok influencer. Platforms such as this give any and everybody a chance at TikTok success.
If you’re looking to promote a business or brand on TikTok, it’s very important to keep in mind that a large majority of its users are between the ages of 16-24, potentially limiting your target audience.
Instagram, which has of course been around a while longer, is another extremely popular social media app. It will probably be no surprise to learn that Instagram is the most popular platform in terms of influencer marketing. Having said that, that doesn’t necessarily mean it’s best for everyone. That’s for you to decide.
Instagram has always been popular. With its well known ability to filter a photo to perfection, as a platform for foodies around the world to share their food pics, and with a major market for photo tourism, it’s captured the attention of the world. Yet over the past couple of years, Instagram has become even more popular due to it acting as a platform for change. It has become a melting-pot for people who want to stand up for what they believe in, express their opinions on the things they think are wrong or unjust, and has also been an outlet for people who suffer with mental health issues.
Many who at first did not like the idea of hugely filtered photos, have realised that they can use Instagram to promote what they believe in. Almost like an online protest.
In terms of using Instagram to promote your brand or become an Influencer, the world is your oyster. It’s incredibly versatile, and gives everyone the possibility to promote their own creativity.
Unlike TikTok, Instagram is most popular with people aged between 25-34, which should be taken on board if you’re looking to make a career for yourself on the app.
Again, Instagram has many brands and businesses that have made themselves popular or famous from the app alone. Instagram’s analytic tools mean it’s simple for you to measure the results of any campaigns, too.
There are also many third party companies that offer help with growing your Instagram, which has become super popular recently. Followers for cash is definitely an option if you’re looking for fast success; but of course, this comes with its own negatives, too.
Although it would be easier for us to end this piece with a simple answer, it isn’t necessarily that simple. Both apps are entirely different and offer completely the opposite of the other, with some small overlapping features.
Due to the fact that they have different audiences and content, both platforms can be considered as good as each other, but in different ways. It all depends on what it is you’re looking to achieve, and who you want to engage with.
Take into account all of the above and you will be able to come to your own conclusions when it comes to which is right for you.