Reviews & Details
- Organic growth
- Slow customer support
- Targeted growth
- Option of including hashtags but not always effective
- Lack of diversity in terms of followers
- Quick cancellation process
What Is Flock Social?
Flock Social claims to be an organic Instagram growth agency that focuses on increasing your Instagram with targeted followers that they suggest will engage with you and increase your chance of success. They offer a dashboard feature which sounds good on the surface, but there have been some reported issues with this. We will discuss this more later on in the review. They also offer a targeted hashtag service, whereby they advertise that they will incorporate any relevant hashtags to assist your growth, but there are issues with this also.
How Does Flock Social Work?
First off, Flock Social bases its selling point on the fact that they only target and engage with real people and active accounts. They claim to want to assist you in building authentic and long-lasting relationships with your future followers. Well, that’s their selling point. We are here, of course, to establish whether this is the case or not.
In terms of the steps it takes to get started, it’s pretty simple. You’ll need to create your account by answering a few questions about the type of growth you are looking for. Next, you’ll need to make a list of the types of users you want to engage with by giving examples (competitors, similar brands, etc).
After this, Flock Social will ‘auto-engage’ with followers on your behalf, all based on the type of accounts you listed that you wanted to engage with. It’s at this stage that they claim that you’ll start to see your Instagram grow with new followers that fit your target demographic.
Our Experience With Flock Social
We really liked the overall layout of Flock Social’s website. It’s simplistic to a point where it almost becomes eye-catching. They seem to grasp the fact that people don’t want to have to spend hours sifting through information that may or may not be relevant to them. So they’ve kept things brief and simple. Perhaps a part of what has put them on the map in terms of people choosing to use their service.
Yet, of course, we’d done our research and were prepared for a few teething issues. Let’s start with some positives, though. It was really easy to sign up. Just a few simple questions in terms of the type of account we had and the type of growth we were looking for. Then, we had to list some of the styles of users that we wanted to engage with. We took our time and listed as many as possible and as diverse as possible, to aid them in the process when trying to grow our Instagram.
We also then sent a list of relevant hashtags that Flock Social could use to increase both growth and engagement. This is, unfortunately, where we started to see some problems. While the start of the process is great and thorough, the results we saw were not consistent with this.
We were particularly disappointed with their dashboard feature. While on the surface, it looks promising, it is slow and some of the functions don’t even work. As mentioned, they asked us to add targets and hashtags but they were never even used, which seems counterproductive. Worst of all, growth is SLOW. They seem to follow very few people and even fewer follow you back. We also noticed that almost all of the followers were from one specific country, which seemed a little suspicious to us.
It was for the reasons we mentioned above that we decided to cancel our membership, which we must say, was fast and efficient. That, at least, seemed to work well.
The information on Flock Social’s website states that they have been operating “for years now”. We’re not exactly sure when they started operations, but they do seem to be a fairly popular choice in terms of Instagram growth, and have been around for some time now.
Whilst we liked the overall layout of the site, the information they provided and the way that they describe how their service operates, we did have some concerns over the service generally.
It always seems odd to us to promote a service unless all of its features are running smoothly. It’s great to have a dashboard feature that claims to have the latest, up-to-date features in terms of data; but if they’re not working, we really don’t see the point. It seems like a cheap marketing gimmick to us. We were unable to check our overall growth via the dashboard, and it listed our hashtags and targets as being utilised, yet we couldn’t see this from the actual growth we saw.
Speaking of growth, it was terribly slow. Whilst with a lot of companies, you can start to see growth within a matter of hours, it took days for us to see any real difference with Flock Social. To make matters even worse, literally all of the followers we had gained all seemed to be based in one country - that doesn’t seem to be very targeted or organic to us. Yet, growth is growth. And if you’re looking for quantity over quality, then this may be the service for you.